"Thick Data: ethnographic approaches that uncover the meaning behind Big Data visualization and analysis."
— Big Data Needs Thick Data | Ethnography Matters
"To really understand people, we must also understand the aspects of our experience — what anthropologists refer to as thick data. Thick data captures not just facts but the context of facts. Eighty-six percent of households in America drink more than six quarts of milk per week, for example, but why do they drink milk? And what is it like? A piece of fabric with stars and stripes in three colors is thin data. An American Flag blowing proudly in the wind is thick data."
— Your Big Data Is Worthless if You Don’t Bring It Into the Real World | Opinion | WIRED
"What gets measured, gets distorted."
— "The Yin and Yang of Benchmarking and Statistics", Omagom
"The best — maybe the only? — real, direct measure of “innovation” is change in human behaviour. In fact, it is useful to take this way of thinking as definitional: innovation is the sum of change across the whole system, not a thing which causes a change in how people behave. No small innovation ever caused a large shift in how people spend their time and no large one has ever failed to do so."
Butter lays it down.
"We just put ourselves in the Syrians’ shoes. We need Internet. We need barbershops. We need workshops. We need art. What we need as Turks, we give them.” He shrugged as though this were totally obvious. “We’re humans."
How to Build a Perfect Refugee Camp - NYTimes.com
Human-centered humanitarian aide can be a mind boggling and wondrous thing.